Ad Network vs Ad Exchange the Difference?

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ad networks and ad exchanges are unmistakable components of automatic advertising. If you are searching for an ad network vs ad exchange then this is the article for you.

What Is an Ad Network?

Going about as middle people among advertisers and distributers, ad networks are online stages that gather distributor inventories and fragment them by the application class, client socioeconomics, and ad organizes.

Purchasers can educate the ad network of their mission measures, and the ad network would then be able to coordinate it to accessible stock from distributors. Some ad networks have a key center, for example, evaluating, size of stock, or explicit crowd socioeconomics.

What Is an Ad Exchange?

Ad exchanges are online commercial centers where both organic market accomplices (counting distributors, advertisers, organizations, ad networks, DSPs, and SSPs) can purchase and sell stock straightforwardly, without including any go-between.


Ad exchanges, by and large, utilize ongoing offering (RTB) innovation to unload stock on an impression-by-impression premise. While ad exchanges are open commercial centers for the whole environment, ad networks basically go about as a mediator among advertisers and distributors.

ad network vs. ad exchange
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Ad Network vs. Ad Exchange

Exactness and Transparency

As examined, numerous ad networks work in specific sorts of stock and crowd information — frequently named ‘vertical ad networks’. These networks can be chosen dependent on how well they speak to an advertiser’s intended interest group. On the other hand, inside a RTB ad exchange framework, crowd information is passed straightforwardly from the distributer to the open market, taking into consideration vigorous and exact focusing on alternatives.

Moreover, when buying stock through an ad network, advertisers don’t have full subtleties of the applications serving their ads, and thus, distributers are uninformed of who is purchasing their ad spaces. By utilizing an ad exchange, the two players know about the exchange and the gatherings in question, permitting advertisers to oversee where their ads are set and the wellbeing of their image.



Ad networks by and large spotlight on contribution first-level stock that has not been sold previously. Nonetheless, this frequently implies that distributers can be left with unsold ad spaces. Interestingly, ad exchanges offer all accessible stock, including any remainders that may have been unsold, which augments distributer incomes.


Inside an ad network, stock evaluating stays at a steady level as it is set by the network and dependent on worth appraisals and authentic information. For ad exchanges, the stock cost is directed by offers from advertisers continuously and through the RTB closeout component. The cost of impressions with ad exchanges is permitted to frame naturally and is affected by rivalry on the lookout, considering more straightforward exchanges.

Albeit ad networks gave the principal answer for advertisers hoping to purchase stock at scale instead of straightforwardly from singular distributors, ad exchanges have advanced this innovation considerably further. Since showing up in the business, ad exchanges have demonstrated to be key for distributors, permitting them to guarantee the greatest incentive from their stock by selling it to the most noteworthy bidder. They have likewise been progressive for advertisers, permitting them to set the greatest value that they are happy to pay for ad stock and offering the best incentive for their ad spend.


How Ad Networks And Ad Exchanges Stack Up

As MarTech Advisor has noticed, “An ad network is an aggregator that gathers ad stock from distributers and offers it to advertisers. It goes about as a middle person.” Basically, ad networks go about as affiliates or direct venders, speaking to explicit ad stock to purchasers in the interest of specific merchants.

How can this stack up to an exchange? In correlation, “An ad exchange is an advanced commercial center that empowers advertisers and distributers to purchase and sell advertising space, frequently through ongoing closeouts,” Digiday has noted.

To help comprehend the distinction, think about this valuable relationship from MarTech Advisor: on the off chance that an ad network is similar to a stockbroker, at that point an exchange resembles a stock exchange. By filling in as an open online commercial center, ad exchanges can accomplish crafted by different ad networks while additionally guaranteeing that everybody has a reasonable shot at offering on and winning any ad stock made accessible.

Ad Network vs Ad Exchange

Inquisitive to see which brands can be delegated ad networks versus ad exchanges? Look at this blog entry from PubNative. Specifically, InMobi Exchange is an illustration of a leading in-application ad exchange.

So what are the advantages and disadvantages? Ad networks explicitly speak to distributers and can all the more by and by guarantee that stock goes to the most noteworthy bidder. Be that as it may, ad networks are for the most part “affiliates” and don’t work with the distributers straightforwardly.

This is the reason networks are losing foothold nowadays, particularly with activities like application ads.txt and supply way improvement that organize players that have more straightforward associations.


Ad exchanges can help democratize internet advertising, however a few (on both the interest side and supply side) don’t generally like exchanges since it drives them to surrender some measure of control and understanding.

Inside in-application advertising, numerous advertisers have been grasping the straightforwardness and reach of ad exchanges. As per InMobi’s 2019 Mobile Programmatic Ad Trends report, open exchange spending became 148% somewhere in the range of 2017 and 2018, and this sort of expenditure was up 58% in the second quarter of 2019 contrasted with a similar period in 2018.

What does an ad exchange do?

An ad exchange is an advanced commercial center that empowers advertisers and distributers to purchase and sell advertising space, regularly through continuous sales. They’re regularly used to sell show, video and versatile ad stock.

Why do you think advertisers will choose an ad exchange for display ads?

Ad Exchanges – Ad Exchanges can promise you a higher fill rate and the most ideal CPMs for your ad impressions. Plus, automatic arrangements like Header Bidding can get you a 100% fill rate without bargaining the CPM. Ad Networks – Ad networks are very simple to begin.

Is Google an ad exchange?

Google AdX (recently known as DoubleClick Ad Exchange) is an ad exchange network. This implies it is an automatic advertising stage, offering continuous offering (RTB) on ad spaces to ad networks, including AdSense, offices and request side stages. … Google AdSense is an advertising network.

What is the ad network in display advertising?

An advertising network, or ad network, interfaces organizations that need to run advertisements with sites that wish to have them. The guideline trait of an ad network is the social affair of ad space and coordinating it with the advertiser’s necessities.

Which cost model is used by an ad exchange?

CPM is a valuing model where the distributer charges a level rate for 1,000 showcases or impressions of an advertisement to the crowd. That is the reason CPM is once in a while additionally called cost per thousand.

How do ad exchanges make money?

How do ad exchanges bring in cash? There are various ways ad exchanges bring in cash. They can do as such by requesting an arrangement charge. They can likewise take a level of the advertising spend that advertisers use to purchase distributer ad stock.

What are the biggest ad exchanges?

Top ad exchanges
AOL’s Marketplace.
Microsoft Ad Exchange.
Rubicon Project Exchange.
DoubleClick, was acquired by Google in 2008.

Also readbest adsense alternatives

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